Founded in 2007, HUONG began as a charming boutique nestled in the heart of Hanoi. What started as a quaint little shop blossomed into a brand renowned for its timeless elegance and feminine grace.

Our ethos is rooted in the belief that true sophistication comes from within—there’s no need for ostentation or explanation. We design with thoughtful intention, focusing on quality, classic style, and enduring values.

Each piece we create reflects our dedication to empowering women to embrace their inner strength, set personal boundaries, and cultivate a meaningful life. We take pride in every detail, ensuring our offerings resonate with the refined tastes and high standards of the women we cherish. 

HUONG is more than just a brand; it’s a celebration of effortless elegance, steadfast confidence, and the art of living well. From our modest beginnings to where we stand today, we honor and support the journey of every woman.